There are interactive technologies available via the web to create engaging, virtual conversations with different audiences (like youth, parents, teachers, etc.) and deliver targeted information based on their responses. Also, using this approach you'll be able to capture information from the public regarding their perceptions, ideas, insights, etc. about recycling and the environment. All of this can be done in one medium. Youth are on the web and that's where you'll find them! Using the internet will dramatically increase your reach as well as your audience's access to the information (24-7).