I would recommend using interactive technology over the internet to engage the public in a conversation about recycling. There are technologies available to target specific audiences with tailored information while also collecting data from the public. Using this approach would not only provide interactive, targeted information to each user (which enhances the retention rate of the audience) but also provide the State with valuable information regarding audience perceptions, thoughts and insights about recycling and the environment. The internet is where you'll achieve the most reach with the highest potential for impact. Using the right approach and technology, you'll be able to educate, train, empower and learn from the public in one medium.