�Creating a Green and Profitable Work Environment�
Helpful Guidance for Technical Assistance Providers
What is this section about?
Our goal as technical assistance providers should
be to deliver programs that are effective in changing people�s behavior.
In most cases though, it�s not enough to simply deliver a list of
�best management practices� to an industry and expect to see results.
Numerous studies have shown that education and knowledge alone have
little or no effect on changing behavior. (McKenzie 14)
However, attempting to steer behavior in the environmental
realm is complicated. Inherent in the nature of the environmental
field is the idea that �everything is connected to everything else�.
The benefits of individual behavior change are usually seen as coming
to the community or organization as a whole and not directly to
the individual making the change. Behavior science and social marketing
have been attempting to address this knowledge-behavior gap and
have identified some specific factors and strategies to help close
the gap and help foster real sustainable behavior change. (Day 2,
The responses to the Frequently Asked Questions
below are a synthesis of the latest thinking and research in the
field of green marketing with experience gained through the pilot
project stage of the �Creating a Green and Profitable Work Environment�
guide�s development. The information was compiled to provide insights
into effective strategies to foster sustainable behavior and to
move your clients to implement green cleaning and maintenance activities.
Targeting Your Audience
Selling Them on �Green� Concepts
Helping Them Implement Green Practices
For More Information